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Ancestree

Genealogy DNA testing

WE DID: Website, Social, Marketing

1

Goal

After a successful collaboration, GHC Genetics asked us to create another website. This time it is a service of genealogical tests, which will help find out where we come from and provide information about our ancestors.

2

Execution

In this project we did not have a free hand in terms of design, as we received the design manual from their parent company in the Czech Republic, but we thought even more about the functional aspects of this website, which deals with the sale of genealogical DNA tests thanks to which people around the world can find out where them and their ancestors came from.

3

Result

This service is a novelty in this country and with the right settings of advertising and marketing, we expect a sharp increase in interest and, consequently, sales. After successful launch of the website, we proceeded with a complete online marketing, from social media campaign to PPC ads.